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The 2010 Report on Artificial Disc Replacements: World Market Segmentation by City

This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.

In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another.

In what follows, I summarize the economic potential for the world's major cities for "artificial disc replacements" for the year 2010. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales.

British Railways Type 4 1Co-Co1 class 45/1 diesel-electric locomotive number 45108 of Toton TMD passes over the barrow crossing at the north end of Market Harborough station on the Up Main line with the 13:50 (Daily) Derby to London St. Pancras (1C59) (formed of M3348, M5413, M5365, M5526, M5527, M5541, M5350, M9438, M1838) deputising for a failed 'Inter City 125' diesel-electric multiple unit. Tuesday 27th August 1985

The down main signal, carried on a wooden post was controlled by Market Harborough signal box. Carried on the signal post is a white diamond which indicates to the driver that his train is occupying a track circuit that indicates his presence to the signalman box

Market Harborough No3 signal box was located north of Market Harborough station between the London and North Western Railway's Rugby to Peterborough line and the Midland Railway's Bedford to Leicester line, and was a London and North Western Railway Type 4 design which opened in 1885. In 1924 a replacement 55 lever Railway Executive Committee frame was installed in connection with the installation of a double junction between the former LNWR and MR lines which was commissioned on 27th July 1924. The box was renamed Market Harborough on 20th October 1968 when Market Harborough No2 signal box closed (No1 box had closed on 24th July 1966), it was taken out of use on 27th April 1986, and closed on 29th June 1986 when signalling between Market Harborough and Syston passed to the new Leicester signal box

A British Railways British Rail Engineering Limited class 254 ten car 'Inter City' 125 diesel-electric multiple unit powered by 43055 (leading) of Neville Hill T&RSMD and 43042 of Bounds Green T&RSMD passes through Market Harborough station on the Up Main line forming the 13:30 (Daily) Sheffield to London St. Pancras (1M28). Tuesday 27th August 1985

At the far end of the platform is a down main signal, carried on a wooden post which was controlled by Market Harborough signal box. Carried on the signal post is a white diamond which indicates to the driver that his train is occupying a track circuit that indicates his presence to the signalman box

Market Harborough No3 signal box was located north of Market Harborough station between the London and North Western Railway's Rugby to Peterborough line and the Midland Railway's Bedford to Leicester line, and was a London and North Western Railway Type 4 design which opened in 1885. In 1924 a replacement 55 lever Railway Executive Committee frame was installed in connection with the installation of a double junction between the former LNWR and MR lines which was commissioned on 27th July 1924. The box was renamed Market Harborough on 20th October 1968 when Market Harborough No2 signal box closed (No1 box had closed on 24th July 1966), it was taken out of use on 27th April 1986, and closed on 29th June 1986 when signalling between Market Harborough and Syston passed to the new Leicester signal box